The Zoutpansberger reaches a niche market, mainly because of the duality in the languages being used. Articles appear in a mixture of Afrikaans and English, which makes the product attractive to the town markets where the Afrikaans/English community reside.

Throughout the years the newspaper has won numerous accolades for the quality of its journalism. It won the Sanlam Best Newspaper Award on more than one occasion and the paper’s journalists and photographers were, on several occasions, awarded for their excellence.