The Echo

Frequency: Weekly
Print Order: 10 000
Cover Price: sold
Languages: English
LSM Group: 4-8

The Echo

The Echo has a weekly print run of 10 000 copies. Newspaper readership research has shown that one copy is generally read by 4 to 5 people. The Echo Newspaper is distributed throughout Botswana. The newspaper is distributed directly to the shops, street vendors and filling stations. 

Ranges from Civil servants (Government, private sector businesses, parastatals, students and old people).

The age group of our readers is from 13 to 50 years though the main age group (accounting for 60% is young executives and SMME’s (18-45).

Format: Tabloid
Day of Publication: Thursday
Target Market: Black - White - Coloured -Indian